Guides
- Are Written or Verbal Contracts Legally Binding and When Should You Use Each?
- When Your Driving License Can Be Revoked and What You Can Do About It?
- What Are the Hunting Laws and Permits by State in the USA?
- Is Drunk Driving a Felony, What’s the Punishment, and How Many People Die From It?
- What is Domestic Abuse vs. Domestic Violence, and What Are the Differences?
- What is a Roommate Agreement, What Are the Benefits, and What Should You Include?
- What is Public Indecency, and What Are the Laws, Charges, and Penalties?
- What Are the Pocket Knives Laws, Legal Lengths, and Rules for Illegal Types?
- What is Aiding and Abetting and What Are the Punishments and Charges for It?
- Where Can You Be Naked in Public and Celebrate National Nude Day?
- What Is Child Custody and How to File for It Without an Attorney
- What to Do if Someone Has Stolen Your Driver's License Number and How to Replace It
- What is Bail Jumping: Punishments and Jail Time for Failure to Appear in Court
- Dating a Minor: Is It Legal and What Is the Age of Consent?
- How to Conduct a Dating Profile Search and Find Someone on a Dating Site
- What is Personally Identifiable Information and Why is PII Protection Important?
- What Is a No-Fault Divorce, When Did It Start and Why It Can Be Bad
- The Differences Between Moving And Non-Moving Violations
- What are Aggravating and Mitigating Factors in a Criminal Case?
- What Is ADR: Process, Meaning And Examples
- Definition and Differences Between Conspiracy Theories and Conspiracy Charge
- How to Get a Divorce: Process, Stages and Required Papers
- Embezzlement as a White-Collar Crime: Definition, Meaning, and Examples
- What Is a Car Registration, How Much Does It Cost and How to Get One?
- Types of Email Archiving and How to Retrieve Them
- How to Protect Your Car From Theft or Report It Stolen
- How to Organize and Protect Your Personal Documents?
- How to Find and Reconnect With Old Friends: Proven Techniques That Work
- Business Records: Types, Examples and How to Search
- Right to Privacy: Is It Protected By The Constitution?
- Ownership and Tenancy in Severalty in Real Estate
- What Different Types of Marriages Are There?
- Should You Believe in Age Gap Rules Calculation
- What Is Driver’s License Status and How To Check It
- What Is Civil Marriage: Pros and Cons
- Top 5 Most Famous Serial Killers Of All Times
- What Was The Subprime Mortgage Crisis
- Most Famous Murder Cases Throughout History
- The Dynamics and Consequences of Ghosting Someone in Personal Relationships
- What is Incarceration? Definition, Process, and Impact
- What is A Mortgage-Backed Security (MBS)
- Is AI Dangerous? Unveiling the Risks of Artificial Intelligence
- What is a VPN?
- 7 Cybersecurity Threats to Look Out For
- What Are Debtors and Creditors, and What Are Their Legal Rights and Differences?
- What Are the Types of Business Ownership and How Can You Transfer It?
- What is a Tax Lien, How Does It Work & How to Stop One?
- What is the Difference Between Civil and Criminal Cases?
- Property Ownership Types You Should Know About
- Community Safety Initiatives: How to Make Your Neighborhood Safer
- What is a Lien and How Lien Priority Works?
- Campus Safety 101: Essential Tips for a Secure College Life
- How to Know If Someone Is Divorced?
- What are the CCPA and CPRA?
- How to Get Over a Breakup?
- U.S. Violent Crime Definition & Statistics
- The 5 Steps You Should Know When Adopting a Child
- What Is Criminal Profiling and Is It Really Effective?
- A Full Guide on Reasonable Suspicion vs Probable Cause
- What Is Email Encryption & How to Encrypt an Email?
- What is a White Collar Crime? A Full Guide
- Rental Scams: How Do They Work & How to Catch Scammers?
- A Complete Guide on Parole vs Probation
- How to Submit a Data Removal Request and Hide Results About You on Google Search
- A Full Guide on House Arrests
- A Complete Guide on Marriage and Civil Union
- How to Safeguard Yourself and Deal with Marriage Debt
- What is Eyewitness Testimony?
- A Full Guide on Gentrification: Why is it a Problem?
- 8 Most Dangerous Twitter Scams and How to Avoid Them
- Pretexting Attacks: Common Types and How to Deal with Them
- How Do Zelle Scams Work and Things to Look Out For
- What Is Business Email Compromise, How to Defend Against It?
- What Is a Wellness Check, What Does It Consist of and How to Call For It?
- What Is a Temporary Restraining Order and How Do You Get One?
- What is Smishing And How to Prevent it?
- Spam Emails: Types and Ways to Block Them
- Email Masking & Masked Email Addresses
- Spot a Fake QR Code & Avoid Getting Scammed
- Common NFT Scams to Look Out For & Ways to Avoid the Fake Ones
- What to Do If You Witness a Crime?
- What Is Skip Tracing and How Does It Work?
- How to Avoid Common Venmo Scams and Protect Yourself From Scammers
- Can You Get Child Custody If You Have a Criminal Record?
- Common Amazon Scams and Ways on How to Avoid Them
- How to Find Liens on a Property?
- Multiple Bankruptcies: How Often You Can File One?
- How to Adopt a Child in the US?
- I Lost My Birth Certificate. What Should I Do?
- Warning Signs of Job Scams and How to Protect Yourself
- What Is a Ban the Box Law?
- What is Expungement?
- How to Transfer Property After Death Without Will
- What Is a Police Blotter?
- How to Appeal a Parking Ticket
- What Is a Clean Driving Record, How It Affects Insurance and How to Keep It Clean
- What is Title Washing?
- What is Extortion?
- How To Run a Motorcycle Title Search
- What Is a Digital Footprint?
- What is Anti Money Laundering (AML)?
- Guide on How to Get a Death Certificate
- What is the US Equal Employment Opportunity Commission (EEOC)?
- What is Multi Factor Authentication?
- What is a Citizen's Arrest?
- How to Know that You’re in an Obsessive Relationship
- Guide to Online Survey Scams
- 13 Different Types of Police Officers
- Full Guide on Work-from-Home Scams
- Is Private Browsing Really Private?
- Different Types of Felony Classes & Charges
- What is Juice Jacking?
- What are Romance Scams?
- Traffic Offenses and Violations
- What is Doxing and How to Prevent it?
- What are Spam Text Messages
- The U.S. Death Penalty: History and Modern Usage
- What Are the Different Types of Bankruptcies and Which One Is Right for You?
- Common eBay Scams to be Aware of
- What Happens When You are Booked in Jail?
- What Information Can You Get From A License Plate
- Different Types of Assets
- How to Search and Find Family Members and Relatives Who Are Long Lost?
- Car History Guide, Benefits, Importance
- Am I Dating a Stalker?
- How to Find out if Your Partner is Cheating
- What Are the Types and Tools of Packet Sniffing Attacks?
- Intellectual Property Law and Rights
- Cyberstalking And Its Dangers
- A Guide to Phishing Scams
- What is Organized Crime?
- I’ve Lost My Driver’s License: What Should I Do?
- Misdemeanor Charges: Types, Classes, and Penalties
- A Complete Guide On Catfishing
- Vanity Phone Numbers: Why They Are Important and How to Get One
- What Happens When You Get Arrested
- Guide to Find Information About a Person Online
- How To Find And Claim Unclaimed Money
- What Happens if You Violate Probation
- Guide on How to Remove a Mugshot from the Internet
- How to Stay Safe on Public WiFi
- What Is an Outstanding Warrant and How Can You Check if You Have One?
- Different Types of Car Insurance
- What Is Cyptojacking?
- What Is Email Security?
- What Is the Deep Web and What Can Be Found There?
- What Happens When You Declare Bankruptcy
- How Divorce Settlements are Calculated
- What are Common Methods of Social Engineering
- What is the Difference Between a General Lien and a Specific Lien?
- How to Detect Odometer Rollback
- Different Types of Probation
- Finding forgotten life insurance policies
- What is Bearer Bond and Why the US Banned it
- Everything you need to know about small claims court
- Moral Turpitude: Definition, Examples, and Much More!
- Misdemeanor vs Felony
- How to Read a VIN Number and What It Tells You
- How to Find Out Who Hacked Your Cell Phone
- How Long Does a Misdemeanor Stay On Your Criminal Record?
- The Paypal Phishing Scam You Should Care to Avoid
- How Many Different Types of State License Plates Are There and Which Is the Standard One?
- Effects of Cyberbullying: Complete Guide for Parents
- What is the DPPA?
- Is Petty Theft a Misdemeanor and What Are the Consequences?
- What is a Life Sentence? Life in Prison
- Find out How to Check if Someone Has a Warrant Online for Free
- Is a Marriage Certificate the Same as a Marriage License and What Are the Differences?
- The Ten Most Popular Celebrity Mugshots
- How to Find Out if Someone is Married?
- How to Stop Phone Number Spoofing?
- How To Avoid Probate
- Dealing with abandoned vehicles in your neighborhood
- How to Find Someone's Cell Phone Number by Their Name
- Who Are the Worst Drivers in America?
- How To Find Unclaimed Money From Deceased Relatives
- What is a Digital License Plate?
- How to Find out if Someone Died?
- Murder vs Manslaughter: The Differences and Definitions
- How to Hire a Private Investigator?
- What Is a Number Neighbor?
- How to Find Out if Someone was Arrested
- How to Find Someone's Birthday?
- What is a Car Title
- How to Obtain a Police Report and Court Records?
- What is the Punishment for Filing a False Police Report?
- Prison Valley: Look inside Prison Town
- How to Get Custody of a Child Without Going to Court?
- How to Find Someone’s Social Media Profiles?
- What to Do if Your Phone Is Tapped?
- What Is a Deed in Real Estate?
- Where Was The First US Federal Penitentiary Established?
- Can You Track Someone's Location with Just a Phone Number?
- What Is a Restricted Phone Call and How to Block The Number?
- Who is the Most Dangerous Prisoner in the World?
- Poshmark Scams: How to Prevent and Report Them
- What to Do When Someone Is Missing: Practical Steps on How to Find a Missing Person
- How to Send Money to an Inmate in a Prison or Jail
- DUI vs DWI: The Difference Between DUI and DWI
- How Long After Buying a Car Do You Need to Register it?
- How to Find Someone's Address?
- What is an Ignition Interlock Device?
- What Is Situational Crime Prevention?
- How Can I Find Out Who Called Me for Free?
- Gun Free Zone Statistics and Facts
- Online Threats and Digital Security: Trends, Types and Most Common Examples
- Cold Cases: Best Practices For Police Officers and Investigators
- Court Order: Definition, Types and Examples
- What Does a Fingerprint Background Report Show?
- How to Check Your Criminal Record?
- What is Tort Law?
- How to Calculate Child Support
- Property Rights: Definition, and Characteristics
- 12 Common Reasons for Public Records Request
- What is Antitrust Law?
- Virginia Gun Confiscation Law
- Ways to Know Who Owns a House
- Neighborhood Watch Program
- How to Perform a Mugshot Search?
- Crime Mapping
- Safest Colleges in Florida
- Veterans Guide to Cars and Driving
- U.S. Correctional System: Structure, Incarceration and Facts
- License Plate Laws in the US
- How to Find Out If Someone Is in Jail?
- Email Hacking: Laws, Penalties and Protection
- Romeo and Juliet Laws
- Holiday Safety for Home and Family
- Differences between Criminal and Arrest Records
- Public Records and Property History: What is Public Information and What Isn’t
- How to Look up Immigration Inmates?
- Famous Prisons in the USA
- How to Find Out Who Owns a Vehicle Using Reverse Lookup Tools
- How to Search for Your Family Tree?
- The Federal Judicial Center
- Mass Incarceration in the USA
- What is COPPA (Children's Online Privacy Protection Act)?
- Data Safety After The Capital One Breach
- Scholarships Guide for Students
- Complete Guide to Student Safety
- What Is a Vehicle Identification Number?
- Determining Divorce: 5 Types of Divorce You Must Know
- Sex Offenders: Complete Guide to be Protected
- New Privacy Laws and Public Records
- Motor Vehicle Registration in the US
- Digital Token Age: Security Laws and Regulations
- Facial Recognition Technology and Legal Restrictions
- What Shows up in a Background Report
- What is Repossession of a Car?
- Protecting Yourself from Phone Scams
- Human Rights in the Prison
- What are Business Competition Laws?
- What is a Hate Crime?
- Starting a Business and Business Licenses
- General Data Protection Regulation (GDPR) Guidance
- Criminal Justice Reform
- Tax Reform Impact and Changes To Know
- Self-Driving Cars: Laws and Regulations
- White-Collar Crime: Statistics and Facts
- Have You Been Arrested? Cases You'll Need a Lawyer
- How to Get a Driver's License in the US
- Car Theft in the US: Statistics and Facts
- Identity Theft Passport Program
- Changing your Name after Marriage: What You Need to Know
- Finding the Perfect Roommate: Dos and Donts
- What to Do in a Car Accident?
- Property Crimes: How to Burglar Proof Your Home
- Consumer Laws in the US: What Do They Mean for a Customer and a Business Owner
- Child Trafficking: The Scope, Understanding, and Prevention
- Business Assets: A Guide to the Financial Health of your Business
- Guide To The College Application: How, When and Where to Apply
- Which States Have “Stand Your Ground” Laws?
- Adolescent Depression Symptoms and Causes
- Things to Know About the U.S. State Department Travel Advisory System
- Inheritance in the US: With & Without a Will
- Online Dating Safety Guide for Men and Women
- Sexual Abuse in the U.S.: Laws and Statistics
- Supporting Children After Divorce: Child Custody Options
- Halloween Horrors Come to Life: Holidays Crimes in the U.S.
- Charity Scams in the U.S.: Be Aware and Protected
- Webcam Hacking & Spying in the US
- Freedom of Religion in the U.S.
- Senior Financial Scams: How are the Elderly Targeted and How to Avoid It
- Catcalling: Is it illegal? How to Deal With It
- A Complete Guide To Insurance Fraud: Common Types and Prevention
- Sextortion: What to Do if You Became a Victim of Blackmailing
- Concealed Carry: How to Protect Yourself on Campus
- Debt Collection Laws | Fair Debt Collection Act: What You Need To Know
- How Much Is My House Worth? Ultimate Guide to Home Buying and Selling
- Traits of Sociopaths, Are They Dangerous and How to Deal With Them?
- Who Are Your Neighbors and How to Find Out About Them
- Learn How to Find Your Birth Parents
- The Importance of Public Records in Law
- What's The Difference Between a Jail And a Prison?
- Homeowner's Insurance Coverage & Common Claims
- The Disturbing Facts of Gun Violence in America
- How to Use Public Records in Marketing
- Best & Worst Cities for Driving
- LGBT Bullying
- A Parent's Guide to Keeping Your Child Drug-Free
- What You Need to Know When Buying or Selling a Used Car
- Guide to Filing for Bankruptcy
- Making Your DMV Experience Fast And Easy
- How to Appeal the Court's Decision
- How to Fight a Traffic Ticket?
- How to Prepare For an Active Shooter Incident
- How to Protect Yourself Against Cyber Attacks
- How to Report a Crime?
- Keeping Your Neighborhood Safe For Your Family
- School Safety and Security Standards
- 50 Things to Know When Filing for Divorce
- Tips for Back-to-School Safety and Security
- A User's Guide to Warrants
- What to Do When You Are Stopped By the Police
Using Public Records in Marketing
The data from every credit or debit card purchase, every online search engine query, vote cast, a vehicle registered, arrest or arraignment documented by the legal system, birth, professional license, lawsuit settled, death, and more are collected and segmented for use by businesses seeking to reach potential customers.
While governments use the information from public documents to target spending and gauge the effect of public policy, private businesses may buy or collect a combination of public documents and online data culled by specialty brokers to craft well-targeted sales pitches. Your birth, marriage, credit rating, high school diploma, and first job were all part of this massive collection of information. You, too, have access to this information as a consumer and as a potential businessman and can use it to further your own goals.
Among the public records collected by government agencies are records of business incorporations, real estate transactions, criminal records, water usage, polls about leisure time, credit reports, transit use, food consumption, buying habits, educational attainment, unemployment, marriage records, deaths, family size, and more. If there’s a data point available, someone is trying to capture it and make a profit.
How public records can benefit your business?
Deciding where to open a business and how to reach customers involves much more than finding an empty space for your office or store: successful business owners will also research the local area to determine whether their service or product is a good fit for the local residents. Public records can help with those decisions, making your time and efforts more efficient.
Some of the key questions that public records can answer are: How much do local residents make at their professions? Are local people college-educated or blue-collar workers? Who owns their own home rather than renting in the area? What is the average credit score? How far do people travel for work? From those answers, it’s possible to extrapolate whether your business will be a good fit for the area and how to reach those consumers based on their daily habits.
Marketing with public records
When starting a business, it’s important to write a plan detailing steps to becoming a profitable entity (a bank may require this document as part of a loan application). The plan will detail how the business will run, how prices will be structured, and who customers will be. Writing a plan has also now become easier with a selection of valuable, best AI writing tools available online for you to choose from. Additionally, incorporating a WordPress ChatGPT plugin can provide real-time assistance and generate well-crafted content, making the planning process even more efficient and productive. Loyalty marketing also plays a crucial role in the business planning process, as it helps in understanding customer behaviors and preferences, allowing you to tailor your pricing, incentives, and strategies to attract and retain a loyal customer base.
Public records can inform much of your business plans by drilling down into data that includes the income level of target customers as well as where they live, their professions, their education levels, and how much they spend on similar services. Public documents can include information on distances potential clients travel for work or school, traffic patterns, and how other similar businesses are faring (growth, operating hours).
Where to find public records
Companies like RecordsFinder.com can assist with identifying and compiling information on those living and working nearby, including whether the individuals have a criminal record, their age, number of vehicles owned, their level of education, their income, family size, buying habits, and physical and financial health. This information can be crucial to anyone interested in starting a business directed at local residents, ensuring a good fit and an accurate advertising program that will appeal to the necessary demographic.
Some states do not make public records easily available. Contracting for such databases from a specialty information broker can save businesses time and money by gathering and segmenting information for use in your marketing efforts.
Public documents can streamline your marketing KPIs, saving time and money on poorly targeted marekting tools and efforts. For instance, if you seek to provide financial services such as check cashing, bail bonds, wire services, and tax preparation in a storefront location, it makes sense to open your business in a community where individuals are seeking that type of service, such as between a public transit station and the county courthouse. Conversely, if you want to provide home décor services to an upscale clientele of new homeowners, it makes sense to find out where high-income young professionals choose to live and congregate by studying traffic patterns and buying habits. Understanding where your customers work and how they spend will dictate every detail of the business, right down to business hours and inventory.
Narrowing to specific business targets
Real estate companies frequently access public documents to research the age of homes, businesses, and other buildings as well as to determine their value, and whether the value is increasing or decreasing. All of this information is incorporated into setting accurate prices and demonstrating a solid understanding of the market for prospective customers. Public records can assist in finding the last sale price of a plot of land, home, or commercial property as well as providing local demographic data to profile and reach potential buyers.
Consumers, too, can use public documents to research major decisions, such as the neighborhood they are considering, the crime rate of the town, who lives nearby and what their professions are, how neighbors vote, what the local tax rate is, and even who owned a property in the past and how it was used. All of this information is available free of charge from local and state government offices.
Finding source material
There are many ways to identify the source of information needed to make the above decisions. While some services can produce a report culled from millions of pages of public documents with one search request, there are many other avenues to finding the same information. For instance, city halls offer public access to documents like tax rates, resident data (ages, occupations, education level), details about local business expansion plans, and the like. Court clerk offices can provide individual criminal records and statistics on crime, traffic and misdemeanor infractions, and the sex offender registry in your area.
Additional sources for public information may be found on the following government agency websites:
The U.S. Census (www.census.gov) compiles a number of documents useful to businesses seeking to know more about their customers. Among these public documents is the quarterly consumer credit trend report, which may shed light on the overall financial health of the population, and perhaps show where there may be a need for financial services. State governments may break down the information for local use, making it easier for businesses to find the most relevant information. Much of this national-level information is distilled on this site: https://www.usa.gov/statistics.
The federal Bureau for Labor Statistics (www.bls.gov) publishes reports detailing consumer behavior, including employment and spending habits by age group. Most states make additional consumer and business data available because it is important to their understanding of the tax base (such as New York’s (https://www.labor.ny.gov/stats/) that breaks out employment by skill level, tourism statistics, green jobs, industry clusters, and more. Individual businesses may use that information for in-depth studies of major employers, changes in the labor force, traffic, and household size, in order to find the best location and match for the population they seek to reach.
The Food and Drug Administration (www.fda.gov), a federal agency, compiles information on Americans’ health and wellness, such as dietary habits, exercise, sleep, and other lifestyle data points.
The Consumer Financial Protection Bureau (www.consumerfinance.gov) tracks trends related to consumer credit and spending, such as student loan repayment and auto loans to determine the health of the economy and the impact of federal policies and practices on consumer spending.
Organizations such as the National Conference of State Legislatures also study data to make recommendations on best practices for states, see https://www.ncsl.org/research.aspx.
On an international level, the Organization for Economic Cooperation and Development (www.oecd.org) publishes information related to consumer habits, health, spending, and other trends in many countries, including how trade policies and international politics affect them.